Podjetje Soline, pridelava soli d.o.o., bolj znano po blagovnih znamkah Piranske soline, Solnce, Lepa Vida in KPSS naju je povabilo, da oblikujeva ilustracije na temo bogatega živalskega in rastlinskega sveta krajinskega parka Sečoveljske soline.
Cilj je bil izpostaviti manj znano znamko KPSS, ki pa je pravzaprav najpomembnejša, saj je ravno park prostor, znotraj katerega se prideluje sol in habitat kjer domujejo številne živali in rastline.
Zasnovana podoba temelji na ilustraciji, ki zaobjema tako solinsko kot naravovarstveno zgodbo parka. Premišljena ilustracija solin se lahko sestavlja po horizontali ali vertikali in je vir za vsa druga vidna sporočila. Prav tako je del vizualnega sistema baza rastlin in živali, ki se lahko pojavljlajo tudi posamično.
Ilustrativno podobo smo umestili na širok spekter kvalitetnih promocijskih izdelkov in embalaž: priponke, magnetki, zvezka, skodelice, darilna in nosilna darilna vrečka, škatla, serija majic ... Asortiman izdelkov se bo kmalu še dopolnil.
The company approached us to enchance the least known of its brands but probably the most important one. Sečovlje Salina Nature Park (KPSS) is a place not only of salt production but also home to number of birds, other animals and salt loving plants. Everything happens here.
We developed an identity based on illustrations inspired by existing logo. The illustration includes the salt production and natural habitat preserving aspects of the park. The illustration is able to multiply in horizontal and vertical direction. The first phase was to compose a visual bank of all relevant flora and fauna and salt production elements which are also used independently or as a pattern on some aplications.
The identity found its place on a number of promotional products and packeging like badges, magnets, notebooks, tea cups, boxes, paper bags, umbrella, T-shirts ... the list will soon be updated.
